PAC-MAN Live Wins at the blooloop Innovation Awards 2025

We’re incredibly proud to share that Arcade Arena Manchester’s PAC-MAN Live Experience has won 1st place in the Brand Realisation category at the 2025 blooloop Innovation Awards, presented with AREA15.

From Idea to Award-Winning Experience

PAC-MAN Live started as an ambitious idea, take one of the world’s most iconic gaming brands and reimagine it as a fully immersive, live-action experience. Turning that vision into reality required creativity, collaboration, and a lot of hard work across teams and partners.

Winning the Brand Realisation award is especially meaningful. It recognises not just creativity, but execution - how well a brand has been translated into a real-world experience that resonates with audiences.

That’s a testament to the attention to detail, innovation, and passion that went into every stage of the project.

Powered by Teamwork

This win belongs to everyone who played a part along the way - from early concept development and technical delivery to operations, marketing, partnerships, and guest experience.

It also reflects the incredible support from our partners and the enthusiasm of the players who’ve stepped into the maze and made the experience what it is.

We’d also like to thank everyone who supported us during the Public Choice voting stage. Seeing the community rally behind PAC-MAN Live made the recognition even more rewarding.

Being recognised by the blooloop Innovation Awards places PAC-MAN Live among the best in immersive entertainment globally. It’s a strong validation of what we’re building at Arcade Arena Manchester and reinforces our commitment to creating standout, world-class live experiences.

Most importantly, it shows what’s possible when talented people come together around a bold idea.

Thank you to everyone involved - this is a win we can all be proud of.